Creative multimedia is the vehicle in which emerging technologies drive home the concept of multimedia communications in business, art and design, entertainment and education. The creative media and information businesses have always been a crucial contributor to the economy. Together, the creative and media business sectors invest, produce and disseminate a huge array of content that educates, informs and entertains the public. It is this creative content that people are looking for when they are connecting to the Internet, activating their broadband connection,
switching on their mobile phones or choosing a channel on their TV service. The creative and media sector is thus the true heart of the Information Society, as it represents the segment that is the most accessed, and most accessible by the masses. The emerging content provider in the Information Society will be a professional who understands the authoring process, and who is an expert in graphics, sound, video and text content production. This is a highly versatile, multi-disciplinary programmed that provides the students with a comprehensive education in the principles and practices of multimedia design, production, management and evaluation. This degree also focuses on the integration of theory and technology, and their practical application to current and emerging industry trends. An important feature is practical problem solving in multi-disciplinary teams using current and emerging technologies. This programmed simulates the practice in the multimedia industry and allows students to develop more specialized skills in their chosen areas of interest and professional development. With the convergence of electronics, computing, and telecommunications, the demand for content globally will be unprecedented. Propelling this will be the availability of newer and faster delivery platforms and devices through which information and entertainment will be distributed and broadcasting. Everyone from filmmakers to Internet users and educationists, student, engineers, and businessman will generate this demand for content. Content that will be required for a variety of daily needs from information, learning, skills development, entertainment, telecommunications, and edutainment to news. Convergence has resulted in not only a greater demand for creative content, but requires it to sustain commercial viability. Multimedia finds its application in various areas including, but not limited to, advertisements, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications. However, creative industries use multimedia for a variety of purposes ranging from fine arts, to entertainment, to commercial art, to journalism, to media and software services provided for any of the industries listed below. An individual multimedia designer may cover the spectrum throughout their career. Much of the electronic old and new media used by commercial artists is multimedia. Exciting presentations are used to grab and keep attention in advertising. Business to business and interoffice communications are often developed by creative services firms for advanced multimedia presentations beyond simple slide shows to sell ideas or liven-up training. Commercial multimedia developers may be hired to design for governmental services and nonprofit services applications as well. In addition, multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia. In the Arts there are multimedia artists, whose minds are able to blend techniques using different media that in some way incorporates interaction with the viewer. One of the most relevant could be Peter Greenaway who is melding Cinema with Opera and all sorts of digital media. Another approach entails the creation of multimedia that can be displayed in a traditional fine arts arena, such as an art gallery. Although multimedia display material may be volatile, the survivability of the content is as strong as any traditional media. Digital recording material may be just as durable and infinitely reproducible with 
perfect copies every time. In Education, multimedia is used to produce computer-based training courses (popularly called CBTs) and reference books like encyclopedia and almanacs. A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment. Learning theory in the past decade has expanded dramatically because of the introduction of multimedia. Several lines of research have evolved (e.g. Cognitive load, Multimedia learning, and the list goes on). The possibilities for learning and instruction are nearly endless. The idea of media convergence is also becoming a major factor in education, particularly higher education. Defined as separate technologies such as voice (and telephony features), data (and productivity applications) and video that now share resources and interact with each other, synergistic creating new efficiencies, media convergence is rapidly changing the curriculum in universities all over the world. Likewise, it is changing the availability, or lack thereof, of jobs requiring this savvy technological skill. Newspaper companies all over are also trying to embrace the new phenomenon by implementing its practices in their work. While some have been slow to come around, other major newspapers like The New York Times, USA Today and The Washington Post are setting the precedent for the positioning of the newspaper industry in a globalized world. News reporting is not limited to traditional media outlets. Freelance journalists can make use of different new media to produce multimedia pieces for their news stories. It engages global audiences and tells stories with technology, which develops new communication techniques for both media producers and consumers. Common Language Project is an example of this type of multimedia journalism production. Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. Multimedia for software interfaces are often done as collaboration between creative professionals and software engineers. In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and coworkers. Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technology. In mathematical and scientific research, multimedia is mainly used for modeling and simulation. For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance. Representative research can be found in journals such as the Journal of Multimedia. In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it. Document imaging is a technique that takes hard copy of an image/document and converts it into a digital format (for example, scanners). And that is all about creative multimedia which is can be related one of another.
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