Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.
or
Random Word technique, the most basic and obviously creative technique where you use a random word to generate new ideas. By getting a random word as a prompt and forcing yourself to use it to solve your problem you are practically guaranteed to attack the problem from a different direction to normal. You take a word from a random word generator, extract its underlying principles and then apply them to your problem to see how they can help. The skill is stopping your mind from thinking this is silly and directly using the actual principles behind the word to your problem without changing them to ones which are easier to apply.
Situation/ problem
To create “SCARY IMAGES or OBJECT” that will instill fear among people through out the ages
NAILS: cats claw very frightening, unforgettable once scratched
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