LESSON 6: RANDOM WORD / IMAGE ASSOCIATION

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

or

Random Word technique, the most basic and obviously creative technique where you use a random word to generate new ideas. By getting a random word as a prompt and forcing yourself to use it to solve your problem you are practically guaranteed to attack the problem from a different direction to normal. You take a word from a random word generator, extract its underlying principles and then apply them to your problem to see how they can help. The skill is stopping your mind from thinking this is silly and directly using the actual principles behind the word to your problem without changing them to ones which are easier to apply.

Random Association: Exercise ^_^~~~

Situation/ problem

To create “SCARY IMAGES or OBJECT” that will instill fear among people through out the ages

NAILS: cats claw very frightening, unforgettable once scratched

LESSON 5: JUXTAPOSITION (Exercise 2)

Create a passage/writing that describe the concept of "LOVE": (Chili)

love is like a red chili as symbolizing the warmth of love and it is always hot

Create a passage/writing that describe the concept of "Life": (Candle)

Life is like candles cause thousands of candles can we turn to illuminate the darkness, but life of the candle to illuminate the path at the our future.

Create passage/writing that describe the concept of "Pain": (Ice Cream)

Pain is like ice cream cause pain is very painful, it was like eating ice cream is melting and dripping

Create passage/writing that describe the concept of "Man": (Mortar & Pestle)

Man such as mortar and pestle because some of their ego and stubborn nature

LESSON 5: JUXTAPOSITION (Exercise 1)

STEP 1:

STEP 2: Choose 3 pairs of number from 10-99

10, 40, and 76


STEP 3:


STEP 4:

10 : Flower & Spider
40 : Light & Head
76 : Dog % Spider

Exercise 1...

1. (10) Flower & Spider:
- Spiders nest in the flower stalk



2. (40) Light & Head:
- Participants use head lights when entering the Cave



3. (76) Dog & Spider:
- Spiders nest in the dog house


Exercise 2...

1. Flowerspider



2. Lighthead

Preview

3. Dogspider

LESSON 5: JUXTAPOSITION (Exercise in class)

Exercise in class

LESSON 5: JUXTAPOSITION

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.


Or


Juxtaposition is a circumstance where two unlike things are next to one another. It has a quality of being unexpected.
A teacup and its saucer are expected.
A kitten that sees itself reflected in a mirror as a lion is not.

A juxtaposition is the act of comparing or contrasting two items or ideas.
For example: Shakespeare's "All's Well That Ends Well" contains elements of both comedy and tragedy, an interesting juxtaposition.
1. an act or instance of placing close together or side by side,esp. for comparison or contrast.
2. the state of being close together or side by side.